Why did we create La Primafit?

Imagine: kilometer 80, your legs are burning, the finish line is still far away. Right at that moment, it's decided whether you'll achieve your best result or give up. The difference? "The right fuel". That's why we created La Primafit.

As lovers of cycling, running, and triathlon, we've experienced firsthand how important proper sports nutrition is. When you run out of energy at kilometer 80 or when cramps prevent you from reaching your goal, you understand that nutrition is just as important as training.

That's why we created La Primafit - to save you years of searching and testing. In one place, we've brought together the best global and European sports nutrition brands used by professional teams and Olympians.

Our story

La Primafit is more than just a store. We're a partner of Slovenian and international sports teams, including the Slovenian Nordic team and legends like Jan Ullrich. We participate in events such as Ironman Frankfurt, Challenge Roth, Berlin Marathon, Ironman Croatia, and many others, where athletes can try products and receive expert advice. Our vision? To become the first choice for every endurance athlete in Europe.

Why do athletes trust us?

Every product you'll find with us is part of the Informed Sport or Cologne List program. This means every batch is tested for banned substances. No exceptions. No hidden ingredients. You'll see a logo that confirms: this product is safe and reliable.

Our partners don't only work with amateurs - their products are used by the best athletes and teams in the world: Visma - Lease a Bike, Q36.5, EF Education and UAE ADQ (Amacx), Soudal Quick-Step (6d Sports Nutrition), Movistar and Cofidis (226ERS), Uno-X and Tudor (Maurten), Lotto (Precision Fuel & Hydration).

Join our community

Whether you're a professional athlete, weekend enthusiast, or just starting your journey - at La Primafit you'll find:

• Energy gels, bars and isotonic drinks
• Electrolytes
• Recovery products
• Vitamins and minerals
• Expert advice without sales pressure

Do you manage a team or club?

We offer special terms for:

• Running, cycling, and triathlon clubs
• Fitness centers and coaches
• Event organizers

Sent an inquiry about B2B terms → send an email to info@laprimafit.com.

Your best result is waiting. What separates you from it? Just one click. Don't let poor nutrition separate you from your goal.