Neversecond was founded in 2019 by four competitive endurance athletes. Their mission is to bring everyday athletes the same performance nutrition products and nutritional guidance that world champions and Olympians receive. They believe that if something cannot be scientifically verified through multiple research studies, it should not be in their products. All Neversecond products are free of banned substances.Neversecond is the nutrition partner of the professional cycling team Bahrain Victorious and the world gravel champion Matej Mohorič.